Love & Sports x Walmart
Love & Sports is a sportswear brand conceptualized by Designer Michelle Smith and Sports Guru Stacey Griffith. When I was approached to develop graphics for the inception of the brand's logo and graphic identity I was thrilled to accept the challenge to ideate the graphic identity for a bold new brand.
Service
Design, Branding, Identity
Client
Love & Sports
Year
2020-2023
“The world needs to feel energized and lively and bright and bold,”
--Stacey Griffith,
Hermès
Hermès
Product Design
Concepting Phase
Tinkering with various layout concepts, fonts, and their nuances were all part of the process of developing the iconic Love & Sports logo and brand identity. I experimented with many rough layouts, abbreviations, and fully branded monikers, eventually settling on a bold yet playful logo featuring with stacked and singular linear variations.